Samantha R. Crossland began her design career with her label “Blasphemina’s Closet” in 2000. After closing “Blasphemina’s Closet” in September of 2013, she started anew with her new eponymous label “Samantha Rei”. “Samantha Rei” embodies the sweetness and femininity that has come to be expected from the designer.
Samantha Rei draws her inspiration from such illustrators and Chris Riddell, Brom, Tony DiTerlizzi, Brett Helquist and Mihara Mitsukazu as well as stories like Alice in Wonderland and Snow White. Her hero Alexander McQueen along with designers Vivienne Westwood, Hirooka Naoto, John Galliano, Victorian maiden and Anna Sui have influenced her style.
Samantha has penned and illustrated a book on alternative street fashion, created a range of lipsticks and competed on season 16 of Project runway.